Environment and Brand analysis for the Fisher & Paykel Dish Drawer

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Drawer style dishwashers are a relatively new product being sold within the consumer dishwasher market. The paper starts by examining the segment, and considering some of the challenges faced by all manufacturers seeking to compete in the segment. The second section of the paper is a brand analysis of the Fisher and Paykel Dish Draw, comparing it to a close competitor; Maytag. The third section suggests some new strategies that may benefit the brand. Eleven sources are cited in the bibliography this thirteen page paper.