Analysis of Starbucks Competitive Environment

Uploaded by :

The writer examines the internal and external competitive environment that impact on strategies operations of Starbucks. This well-known global coffee chain, led by Howard Schultz, is impacted by many influences. The paper looks at the external influences, including changes in taste and fashions and the economy with the impact of disposable income and then considers the internal influences categorized as strengths and weaknesses. The last section examines the way in which the company competes and how this may be built on for the future. Six sources are cited in the bibliography of this seven page paper.