Strategic Recommendation for British Telecom

Uploaded by : Essays-Now.com

A British Telecom, which is better known as BT within the UK, is a major telecommunication company with many international interests. The writer undertakes an in-depth analysis of the firm in its environment, using a number of well know analysis models such as Porters five forces, SWOT, PEST and value chain analysis. The findings of the analysis are then used to identify a viable strategic recommendation. Sixteen sources are cited in the bibliography of this twenty one page paper.