A Product Expansion Plan for Starbucks

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The writer presents a plan for Starbucks to introduce a new product, which would appeal to consumers who do not drink coffee. The writer looks at the company and its development, it's approach to values and the way it competes as well as the influences from the general environment. The potential plan for a new hot beverage is considered in the context of the firm and its environment and an implementation plan is outlined, including the key issues for success as well as financial forecasts. Ten sources are cited in the bibliography of this twenty-two page paper.