Two Business Case Studies

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The paper is written in two sections, each looking at a case study provided by the student. The first case study is a software company located in Kiev, facing and extortion the mom from an official of the tax office. The actions of the employees and potential responses are examined and recommendations justified. The second case study looks at the Alpen Bank who are considering launching a credit card in Romania. The cost of acquiring customers, number of customers needed for the project to break even, the most attractive target market and general recommendations are all presented in this case study. One source is cited in the bibliography of this five page paper.