A Comparison of Timex and Rolex from a Marketing Perspective

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The writer looks at the way in which two companies in the same industry deal with very different segments of the market. The writer starts out by considering which target segments each company serves, and then looks at issues such as pricing and promotion and the way in which the segmentation of the market is reflected in these activities. Other influences that impact on marketing and purchasing of these goods are considered, including the economic conditions, social pressures or influences and the distribution medium. Five sources are cited in the bibliography of this seven page paper.