Creating an Individualized Corporate Identity for a Hotel

Uploaded by : Essays-Now.com

The writer examines the way in which a corporate identity kit may be designed for a hotel opening in Singapore. The development of the identity incorporates a requirement for the corporate identity to be retained while ensuring that there is a localized aspect to the image. The first section of the paper looks at the way the image of the corporate chain and the need for a look identity can be presented. The writer then discusses the utilization of the image in the different corporate identity kit components, including stationary and advertising literature. Three sources are cited in the bibliography of this eight page paper.