Coach Inc.

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The writer looks at the Coach Inc., a company that is well-known for it’s’ design and retailing of high end bags. The paper presents answers to a number of questions concerning the way that the organization competes and the source of differentiation when compared to Louis Vuitton and Dooney and Bourke. The brand personality and the type of consumer the brand is likely to appeal to is discussed, and the potential advantages and disadvantages of using a well-known personality to promote the brand is discussed. Six sources are cited in the bibliography of this seven page paper.