Mission, Vision and Macro Environment Assessment for s Start Up Ethnic Restaurant

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The writer looks at a proposal to open a new restaurant in California, specializing in Peruvian cuisine. The writer proposes a mission statement and outlines a suitable vision. The environment is then examined, looking at the restaurant industry in the US and then locally in California before using a SWOT analysis to look at the strengths weaknesses, opportunities and threats faced by the new restaurant. Eight sources are cited in the bibliography of this eight page paper.