Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

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The writer looks at the way in which a local chain of supermarkets may benefit from utilizing an integrated marketing strategy in order to promote sales within the stores. The paper starts by examining the theory of integrated marketing, defining the concept and how it can be implemented before designing and original integrated marketing campaign using local media as well as Facebook and a website. Ten sources are cited in the bibliography this nine page paper.