Becoming a Contextually Ambidextrous Firm

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The writer looks at the concept of contextual ambidexterity, discussing what it is in the way it may benefit an organization. The concept is applied to the fashion company Burberry, discussing the way in which ambidexterity may be observed within the organization and advice provided regarding the way in which the organization may become more ambidextrous. Five sources are cited in the bibliography this six page paper.