Asian Agri and the Palm Oil Induatry

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The writer considers a case of an Indonesian firm that is active in the palm oil industry. The paper, which is written in three sections, considers the case from three different perspectives. The first section discusses the potential future of palm oil in order to determine if the industry is one with a bright future. The second section identifies and discusses the potential strategies that Asian Agri may adopt given their desire to increase revenues and profitability. The last section considers whether or not the companies in the palm oil industry would benefit from increasing their marketing and PR support for the sale of the commodity. Five sources are cited in the bibliography of this fifteen page paper.