The Diminishing Importance of the iPod in Apples Product Portfolio

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The iPod is a product approaching maturity. The writer looks at the relevant importance of this product to Apple with a focus on the financial results. The paper start by tracking the level of revenue which iPod sales create as a proportion of Apples total sales, assesses the potential level of contribution they make toward profit, and finishes with consideration of the strengths, weaknesses, opportunities and threats faced by the product. Seven sources are cited in the bibliography of this four page paper.