Assessment of the Ford Motor Company and a Recommendation for Future Strategy

Uploaded by : Essays-Now.com

The writer looks at Ford, a major US automotive manufacturer which managed to avoid bankruptcy following the 2008 recession. The company is assessed in terms of the industry environment including political, economic, social and technological impacts as well as more specific industry influences using Porters five forces framework. The Micro environment is also examined along with the financial performance of the company, including a ratio analysis. Based on the situational analysis potential strategies are identified and discussed before a single recommendation is made. Twenty two sources are cited in the bibliography of this 19 page paper.