Market Entry Methods

Uploaded by : Essays-Now.com

The writer looks at the way in which firms may into foreign markets. The paper is written in three parts. The first section discusses the differences observed between PepsiCo and Nestlé when they first entered India. The second section discusses different modes of market entry, such as joint ventures, wholly owned subsidiaries, franchising and import/export. The last discusses which, if any, of these modes of entry are superior. Six sources are cited in the bibliography of this four page paper.