Mainstream Marketing using You Tube and Mobile Devices

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The Internet is becoming increasingly important as a marketing medium. The writer looks at Old Navy, a firm that has developed a purposeful strategy to market to men between the ages of 25 years and 35 years through the internet and You Tube and through videos sent to mobile devices. The writer looks at how and why this may be argued as a good strategy and how it may be improved as well as giving advice on a strategy that should be avoided. Seven sources are cited in the bibliography of this five page paper.