Assessing a Potential Investment - Southwest Airlines

Uploaded by :

The writer looks at Southwest Airlines as a potential investment. The assessment starts by looking at the firm, its strategies and potential influences on future performance. The share prices is then assessed against the capital asset pricing model (CAPM) and the use of a discount model to assess present value of future earnings. The information is used to make an investment recommendation. Nine sources are cited in the bibliography of this four page paper.