The Potential of CRM to Improve Satisfaction in a Church Congregation

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The paper looks at the way new technology may be used to reverse the apparent trend is dissatisfaction in church membership which is resulting in lower church attendance. The paper starts by looking at the problem of church member dissatisfaction and considers the drivers for satisfaction. The concept of customer relationship management is then examined and assessed as a potential solution to the problem. Thirty-eight sources are cited in the bibliography of this forty-two page paper.