Unilever - Assessment of Strategy and Suggestions for Future Development

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The writer examined the multinational firm Unilever, the owner of brands such as Lipton, Comfort, Bertolli and Flora. The paper starts by looking at the history of the firm and then presents a strategic analysis of the firm using a SWOT analysis and Porters 5 forces framework. The data collected for the analysis is assessed in order to identify some potential strategies. The paper ends with a recommendation and a potential implementation plan. Seventeen sources are cited in the bibliography of this twenty page paper.