Macro-Factors that May Impact On The iPad Market And Marketing

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This paper is written in two parts. The first part considers three influences that are likely to effect the development and marketing of the iPad in the future, why they will have an influence and the way Apple may respond. The second part of the paperlooks at what it meant by the term marketing and discusses the importance of marketing for Apple's iPad. Nine sources are cited i the bibliography of this four page paper.