Assessment of Beer and Nohria Article "Cracking the Code of Change"

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The writer assesses an article published in the Harvard business review by Beer and Nohria advocating that firms should adopt a hybrid approach to change, combining theory E and theory O. The approach and content of the article is assessed, with the writer comparing and contrasting the ideas with other approaches to the management of change, including those of Lewin and Kotter. Twelve sources are cited in the bibliography of this eight page paper.