Developing a Marketing Communication Plan for a New Product

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Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a communication strategy may be formulated and implemented. The strategy incorporates the use of social media, such as Facebook, and looks at the way a domestic strategy in the US may need to differ from a communication strategy used in either Canada or Europe. 3 sources are cited in the bibliography this 7 page paper.