Marketing Proposal for an Innovative Coffee Mug

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A new type of coffee mug has been designed, as well as insulating the drink, it has additional components which can help heat or cool a drink. The writer presents a marketing proposal in three parts. The first part examines the financial potential of the product, providing a proven forecast for the first five years, including a breakdown the first 12 months. The second part of the paper identifies the primary and secondary target markets, and presents a marketing campaign based on Sea competitive advantage of differentiation, leveraging a first mover advantage. The third part of the paper identifies and discusses potential competition an impact it will have on the product. Five sources are cited in the bibliography of this eight page paper.