The Impact of Corporate Culture on Customer Services - A Proposal for Case Study Research

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The writer presents a proposal to assess the link between corporate culture at an airline and the reasons for poor levels of customer service with the aim of identifying a strategy to improve customer services. The proposal includes background to the firm; Jetstar, a literature review examining the concept and influences on corporate culture. A methodology is also proposed. Twenty sources are cited in the bibliography of this 34 page paper.