Deutsche Brauerei and Portfolio Optimisation

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The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a marketing manager, creating a package that will provide long-term motivation for a marketing manager. The second in a study concerns potential investment in two stocks, the optimal weighting to maximise potential returns in the portfolio, while minimising risk. The question is answered using Sharpe's ratio. One sources cited in the bibliography of this four page paper.