S-D Logic - A New Paradigm for Value Creation

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The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which advocates looking at production and value creation in a new light, reducing the barriers between buyers and suppliers and taking a longer view where value is created only when a product is used rather than when it is created. The model is explain, applied to different examples and assesses in terms f the impact it may have on strategic decision making by firms. Five sources are cited in the bibliography of this ten papge paper.