Proposal for the Marketing of a Driverless Car

Uploaded by : Essays-Now.com

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a driverless car to show the process, including an assessment of the primary target market, and the type of message that will be effective is stimulating sales. The writer presents a proposal for a marketing campaign. Three sources are cited in the bibliography of this three page paper.