The US Dollar, Depreciation, and Sony
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The writer looks at the way in which exchange rate volatility takes place, it is influences and the way it can impact on international business as a firm level. The paper starts by looking at the macro environment, discussing how and why the dollar has suffered a more than a decade of depreciation starting 2001. The overall impact of this depreciation and Sony, along with the strategy utilized come to minimize the impact is then assessed. 19 sources are cited in the bibliography of this 19 page paper.