Strategic Analysis and Recommendations for Samsung

Uploaded by : Essays-Now.com

The writer examines this South Korean firm, looking forest at the external factors, including the political, social, economic, technological, environmental, and legal issues. The industry is analyzed using Porters Five Forces. The final stage of the analysis looks at the internal tangible and intangible resources. The strategic recommendation is for a product expansion into a new product area. Fifteen sources are cited in the bibliography of this seventeen page paper.