Tools for Public Relations

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The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the first part a firm that has a backgrounder is located with the backgrounder rewritten. A demonstration is also given of the way a fact sheet may be written. In the second section an approach to gain publicity for a PRE event is outlined, including a written pitch t the local media and consideration of how to approach a blogger. Eight sources are cited in the bibliography of this eight page paper.