Assessing and Presenting BevCo's New Product

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BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the options BevCo have for undertaking their market research to assess the new product. The second section is a presentation with 12 slides and the accompanying speaker notes, presenting the new drink, showing how and why it has been developed and proposing a marketing strategy. Twelve sources are cited in the bibliography of this twenty-two page paper.