Porsche - Reflections of the Influences on the Buyer Decision-Making Process

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The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for Porsche buyers. Paper include consideration of the traditional Porsche buyers considerations, and the variation which may be seen in the buying process of Cayenne or Panamera purchasers, as well as the different influences which impact on the perceptions of the company and its products. Four sources are cited in the bibliography of this six page paper.