Is There Hope for Kodak

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Eastman Kodak was established in the 1880s and became a dominant force in the photographic industry, always claiming the most market share. In the late 1990s and 2000s, the company neglected to analyze what was happening in their industry and make the necessary changes. This essay provides a brief report on the background, actions Kodak could take, their integration model, and offers one recommendation. There are ten sources listed in the bibliography of this seven page paper.