Retail Industry

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Companies need to understand their internal and external environments in order to develop strategies that will lead to a competitive advantage. The company chosen for this paper is Wal-Mart and the internal analysis was completed in a former paper. This paper focuses on analyzing the external environment and includes a five forces and S-C-P analysis, strategies competitors are using, a general discussion of the retail industry, a list of some of Wal-Mart's competitors, a discussion about the strategic group and a strategic group map. One graphic is included. There are fourteen sources used in this fifteen page paper.