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Essays 271 - 300

United Kingdom's W.H. Smith Company

The interesting acquisition were those that sought to give the company a new distribution channel in areas they already services, ...

Gap Customer Service and Marketing Communications

and other community events, marketing communications is another area in which the GAP can make its presence known. One way in whic...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Nancy Foner's From Ellis Island to JFK and Thirteen Immigration Questions

there are no two dominant groups among new immigrants to NYC as there was at the beginning of the twentieth century. On the other...

Fast Food and the World Economy

Introduced by The Economist magazine during the late 1980s, the Big Mac index tries to examine if currencies are at the correct le...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Marketing Communications Planning Suggestions

the problem, we can then define the outcome - which is that such a lack has meant huge numbers of returns, complaints about the co...

Comparative Analysis of Military Power's Role Throughout History

all-hearing media leech that hovers over some of the most vital - yet dangerous - decision-making processes, broadcasting to the w...

Should Comcast Buy Disney?

to increase market share they will have to make acquisitions. Increasing market share in the same market also indicates horizontal...

Market Penetration and S Curve Analysis

her s-curve, examine whats going on in the economy, markets and competition, calculate the resources necessarily to get the produc...

Business Model of Monsanto and Its Sustainability Commitment

according to Levitt, could be further reduced to the need to cultivate and maintain customers. That goal, however, could not be f...

Welfare State in Great Britain and Changes

welfare are in the minority and it is viewed as being an extremely negative situation. In the United Kingdom, people live on gover...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Post 1990 Iraq War Time Line

Then the UN imposed economic sanctions against Iraq and soon after calls for "Iraq to withdraw from Kuwait by Jan. 15, 1991" (The ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

1991 Mexico and the Procter and Gamble Company

P&G was an international company long before "globalization" emerged. Though the company was highly decentralized in operations, ...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Vietnam Investment

well to take a broad perspective not only on the countrys recent economic development but also the constraints which might affect ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Filmmaking and Ideology

In five pages this paper examines how ideology is depicted in films in a contrast and comparison of the animated 1950s Cinderella ...

Russia Inflation

In five pages this paper examines Russia's 1990s inflation in a consideration of interest rates, monetary supply, and inflation's ...

The Future of Singapore

This exensive research paper documents Singapore's rise from being a poor country in the 1960s to having a mature economy in the 1...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Origins of Ford Motor Co. and its Current Strategic Development

in existence. Founded in the 16th of June 1903 with the grand total of $28,000 the corporation papers were filed in Michigan by He...

Rite Aid's New Horizons

In ten pages this paper examines where Rite Aid should go from here after the late 1990s' leadership fiasco of Chief Executive Off...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Costa Rica's Production of Bananas

In eight pages Costa Rica's changing banana culture during the 1990s is explored in terms of production and environmental issues. ...