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Essays 361 - 390

International Coffee Market Crisis

the industry in perfect competition. Figure 1. Industry in Perfect Competition The...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

American Citizenship Policy and the Effects of Mexican Immigration

the U.S. and Mexico is a long one, and it is a history which reflects the changing attitudes of Americans. While at first we anxi...

Thailand and Japan Economies and Their Recent Trends

their losses (67). Most businessmen and bankers would resist such steps (67). Mr. Thaksin took office early in the twenty-first c...

Winning Tradition of General Electric

believe - or let employees believe - it has all the answers to all the problems that can arise. As competitors within GEs industr...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Nike in the 1990's Harvard Business School Case Study 9 595 102

In a case study consisting of seven pages Nike's focus during the 1990s is considered with a recommendation that its core business...

Toyota Problems and Solutions

Europe, their exports from Japan--and even the production from their new U.K. plants--are being constrained by increasingly protec...

Canada's Banks and Public Choice Theory

In seven pages this paper examines the application of public choice theory to Canada's banking institutions and the 1990s' changes...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

A Capital Budgeting Overview

In ten pages the capital budgeting process is explored through the techniques it employs with the insurance industry cited as an e...

Studying Interest and Inflation Rates

In this paper consisting of seventeen pages economic trends relevant to the 1990s are considered in studies emphasizing the United...

United States' Economic Prosperity

In seven pages this paper examines whether or not the late 1990s' economic prosperity of the United States will continue. Nine so...

Asian Economic Crisis and the Economic Policy of the United States During the Presidency of Bill Clinton

In five pages this paper discusses how the US economy was affected by the economic crisis in Asia during the late 1990s. Six sour...

US Isolationism and the Crisis of the Peso in Mexico

This essay consists of five pages and discusses how US inaction may have contributed to Mexico's peso crisis during the 1990s. Fo...

Nikkei Index and the Floundering Economy of Japan

In four pages this paper emphasizes the Nikkei Index in a consideration of what factors caused Japan's economic downturn in the mi...

China's Economic Policy

In seven pages Deng Xiaoping's open door policy and its economic impact upon the policies and economy of China during the 1980s an...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising and Footwear Fashions

In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...

Asia and Mexico's Financial Crises

In eight pages this paper compares these two 1990s' fiscal crises in a consideration of indicators and financial firms' motivation...

1960 to 1990 Separatism Legacy

issue is complex, all of the separatist issues since the 1950s are in effect. These include: the Donna Reed syndrome (50s), freed...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....