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Essays 1141 - 1170

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...

Evolution of Electronic Commerce

In thirty pages the origin of electronic commerce and its evolution are considered along with a discussion of demographics, its fu...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Consumer Choices and Music

from "a philosophy encouraged by businesses through the advent of advertising that was to develop desires for new products regardl...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Consumer Pleasure and Regressive Thinking

In five pages this paper examines the enhancement of consumer satisfaction through regressive thinking and how marketers manipulat...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

Philips Consumer Electronics and Current Issues

The ways in which Philips Consumer Electronics make organizational decisions and the problems it struggles with are examined in an...

Can Consumers Find Advertisements Useful?

In a paper consisting of five pages the usefulness and informative aspects of advertisements in terms of consumers are questioned ...

A Research Paper in 3 Parts

This paper consisting of eight pages includes an outline of a three part paper that first presents explanations of an ethical busi...

Consumer Privacy, Data Protection, and the Digital Age

In ten pages this paper discusses the compromising of consumer privacy that can occur as a result of the Internet in a considerati...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Artistic Expression in Film

This paper examines how artistic expression can be conveyed through cinematic expression. The author also addresses censorship, c...

eCommerce, the Internet, and Improving Lives

In five pages the banking, shopping, and overall consumer ease the Internet and ecommerce have accorded individuals are examined i...

Leisure Industry and Making Decisions

need to ensure that marketing allows for the variety of purchasing models and influences that may be seen as applicable to the tar...

Consumer Behavior Understanding and the Roles Played by Desires, Wants, and Needs

In eleven pages this paper discusses how consumer behavior can be greater understood through an analysis of item wants, needs, and...

Youthful Consumers

approximately $2.2 billion of their own money in 1968; that amount increased to $4.2 billion in 1984, which quadrupled to $17.1 bi...

Arguing in Favor of Patronizing Local Shopping Establishments

That includes all of our local businesses, those small, one-location things that have been closing at record rates since Wal-Mart ...

Overview of Consumerism

the process that goes on in this black box is usually undertaken in one of two ways. This may be by the category-based evaluation ...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Consumer Model of Pop Culture

for the last sentence. Therefore, the last sentence in this paragraph would be the thesis: Given the intrinsic link between cultur...

Sports Marketing and Consumer Behavior

companys overall success than anything else. Being able to actualize, even if just in ones mind, the corporations ultimate goal w...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Prescription Drugs Copay

$10 for all others. That was not too long ago. I a writing because I believe that you should lower the co-payment on prescription ...

Issues Involving Computer Viruses

In a paper consisting of twenty one pages compromised computer security and Internet privacy are just two of the issues considered...

Consumer Impact of the Microsoft Monopoly and Antitrust Case Lawsuit

equipment long before it lost its ability to perform. Hardware manufacturers dealt with intense competition and found it benefici...

U.S. Consumer Spending

government sector. The product of the business sector is its sales of final product, measured in dollars. In order to determine...

Marketing Case Study on The Body Shop

to LOreal and the way it tries to associate the products with a glamorous image using models such as ndie MacDowell. Heather Lockl...

Section LII of the Australian Trade Practices Act

creates is civil and damages, or even an injunction, are considered to be remedies (1997). The time limit for pursuing an action ...

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...