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Essays 931 - 960

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Investment Risk and Beta

shareholders can be enormous. By definition, the movement of the market is 1.0. Beta provides reference to that movement a...

Stock Characters

portrayal. Plautuss cast was in no danger of impeding upon each others characterization, inasmuch as they all embraced their own ...

The Steel Industry

There is not a scarcity of resources used to make steel, so there are not the same barriers of entry to the industry, nor are the ...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Fight Club/Injured Male Egos & Dystopia

film is much more complicated than the "how." On the day that Tyler emerges from Jacks subconscious, the airline loses Jacks lugga...

The Six Sigma of Leadership and Motivation: A Case Study on the Management Approach of General Electric

CEOs of other companies; culture and people were common themes mentioned by each. Sixteen individuals participated in a sur...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Why Kids Kill

no-parent families, emotionally absent parents, working parents - all these situations contribute to the lack of a childs moral an...

Product Placement

prove equally beneficial to businesses? Turcotte (1995) argues that it does and lists a variety of reasons. First of all, produc...

Failures at the Passport Office; The Summer of 1999

to identify these, taking an approach where factors are classified in terms of the materials, the location, the technicians and th...

Article Comparison #3: Kerwin, Culhane Speck & Kelm

race, a curious yet wholly damaging component of humanitys broken infrastructure when living harmoniously with ones own kind is an...

Nursing Education - Concept Mapping And Critical Thinking

mapping. This is not a new approach but it is one that has gained a great deal of attention in the last several years. Concept map...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Historiography, The Spanish Armada

the Armada, which was pivotal and crucial strategy of Philips II in ambition to invade England. Mattingly starts with the executio...

Social Theory: Recreation, Leisure And Play

Peer Group Affiliation And Differences According To Residential Status, Subsistence Patterns, And Use Of Services" provide empiric...

Eyes in Film

Schwartz towards the woman he is longing for; the disappointed gaze of his wife Lotte (Cameron Diaz). When a person is presumably ...

Hernandez/Buena Vista Social Club

Other" (Hernandez 63). Cooders own statements, as quoted by Hernandez, support this position. Another point made by Hernandez is...

FedEx Case Study

and as they are in existence they also add costs to the value chain, but are necessary and as such they must be seen to actively a...