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Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

A Study on the Advertising Industry

In a paper consisting of ten pages the focus is on media advertising companies and how major players have experienced a recent tra...

Saturday Morning Television Marketing and Gender Studies

In eight pages the gender views presented in Saturday morning television cartoons Muppet Babies, Captain Planet and Looney Tunes' ...

Sales Risk and Business Ethics

In two pages a business ethics essay presents the argument, 'Why companies should assume the majority of the risk and responsibili...

Sensitivity Training and Gender in The Workplace

Gender is discussed in the context of the workplace. Sensitivity training and its importance is duly noted. This type of training ...

Mergers, Downsizing, and Effects on Employees

In eight pages the trend toward company mergers and downsizing are examined in terms of the effects these acts have on employees. ...

Business and Downsizing

In fifteen pages downsizing is examined from a business perspective with examples of companies that succeeded in its downsizing ef...

Disabled and Older Employee Management

In five pages this paper examines employees who are disabled or older in terms of the problems they may represent for companies an...

Literature Review of Tuition Reimbursement Articles

Schervishs Burger King the turnover rate for participants in the program was just 58 percent; for those who did not participate th...

Theories on Workplace Motivation

In five pages this paper considers a fictitious beauty supply company in an application of various strategies on workplace motivat...

HRM Case Study on Pixar

practically synonymous with animation as it made animated films one of the most enthusiastically enjoyed forms of entertainment. D...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Investment and Financial Information for Delta Air Lines

In five pages Delta's company performance during the quarter ending September of 1998 is assessed in terms of financial examinatio...

Pilot Selection at Southwest Airlines

In fifteen pages this paper examines how Southwest Airlines undertakes pilot selection in a consideration of its company culture a...

Management Case Study of Harley Davidson

In eight pages this case study of Harley Davidson focuses upon quality management efforts to resurrect the company beginning in th...

An Analysis of BBC Brown Boveri

Current trends which have an impact on this Swiss company is considered. Much of the information relayed is historic and Porter's ...

Qwik Paint and Body Centers Case Study Analysis

Additionally, the President and CEO of Qwik Paint, Ricardo de la Monte, appears to have taken the decline of his company in a very...

DuPont's Investment Potential and Leadership

In twenty pages this paper examines DuPont's present and future need for effective leadership and also discusses the investment po...

Andersen Consulting Structure and Management

In eleven pages this paper considers the structure and management of the successful consultancy company, Andersen Consulting. Fou...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

An Examination of American Management Systems

This paper considers the company and its consulting project problems especially as they pertain to European contracts. There are ...

Service and Customer Satisfaction

In six pages business services are examined in terms of improving customer satisfaction with more emphasis on the customer and les...

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

Community Nursing Program Marketing Plan II

In five pages this paper discusses the recruitment of women to attend STD workshops as part of an inner city shelter for the homel...

Package Delivery, Air Freight, and Airborne, Federal Express, and Emery

In six pages this paper examines the years 1995 through 1998 in this comparative analysis of the profitability, management leaders...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Training Considerations for American Managers in Mexico

This paper is a training manual that provides an outline of procedures and techniques as they exist in a fictional company based i...

German Market for the Sale of Hershey's Milk Chocolate

This paper consists of sixteen pages and discusses a possible Germany sale of Hershey's Chocolate in a a corporate overview as wel...

Applying 'Tao te Ching' by Lao Tzu and The Prince by Niccolo Machiavelli to Business Operations

In two pages this paper assesses which of these theories would be most successful in terms of company operations. Two sources are...

Management Strategy of Winnebago

In ten pages this paper examines the management strategies of the Winnebago motor home manufacturing company. Nine sources are ci...