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Essays 1531 - 1560

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

Marketing Analysis of USA Today

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

Overview of Celera Genomics

Liabilities $149 $109 Note: Source for chart above (Part II) is Celera. 25 Jun 2003. III. Other Data Year of IPO: 2000i ...

A Case Study on Accounting and Financial Analysis

is the net profit margin that also has all other expense deducted from the operating profit, this may or may not include interest ...

Banking Industry and Marketing

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

Marketing Aspects

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Post Train Crash Liability

The first aspect is to consider if a tort has occurred in the accident. to proceed we need to ensure that it is recognised for any...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Case Study of an Import and Export Company

they are an underused tool. They were first put together and released by the International Chamber of Commerce (ICC). Their aim wa...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Effects of Efficient Market Hypothesis Examined

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Vodafone in Nigeria and Potential Market Entry Strategies

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

Services Marketing and its Role

a point services marketers must keep in the forefront of their approaches. In the beginning, advertisers had not yet learne...

Construction Company Web Site Building

people at Yenta Wartell (or any other organization) are clear on what they expect the website to bring to the organization. Are th...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Case Study of the Stryker Corporation

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

Korea and PepsiCo

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

Egypt, Saudi Arabia, and Syria Market Assessments

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Marketing and Communications

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

Analyzing the Political and Marketing Position of Danish Maersk Sealand

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

Are GE's Practices Transferable

to its success. In terms of culture, individual achievement is always rewarded (See Bartlett and McLean, 2006 and Grant, 2005); th...

Why is the Marketing Function Important?

first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Presentation for Customer Service Improvements

The paper is based on a case provided by the student where a telecoms company has committed itself to undertaking a strategy to th...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...