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Essays 1651 - 1680

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Cambridge Antibody Technology and AstraZeneca

his own (Irving and Verdin, 2004). The FDA Administration tried to immediately distance itself from the regulators comments but th...

Case Study of EKATO

the plans to build the new factory which provided a natural barrier to the older systems and a motivation to create change allowin...

Are Positive Net Results Yielded By a Multinational Corporation Application of Six Sigma and TQM?

change results are compared, often there is an increase in productivity and reliability and a decrease in costs. However, companie...

Global Acquisition Influences

this is the case, if there is a premium of 20% or 30% on the share value it becomes apparent how much higher the revenue streams w...

Marketing Costs and Application of Activity Based Costing

Swensens, which focused on ice cream in their independent shops. Though the independent shops segment was declining, the im...

Planning to Market Jumpers for Men

able to produce goods at a much lower cost than the competitors, which does not mean they have a lower price, but have a higher pr...

Benefits and Problems of LLCs

relative newness of the structure leaves liability questions that ultimately likely will be decided in court. History and Evolutio...

United Kingdom Marketing of IKEA

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

Measurement of Credit Risk

to look at portfolios of risk as well as individual risk, looking as aspects such as concentration risk. This is often dealt with ...

Seventh Generation Business Decisions

trying to help the consumers feel good about the products they are purchasing and using. We can see this aim in addition to the pu...

Restaurant Operating Company Bob Evans Farms, Inc.

Evans 560 locations to greatly affect its industry is clear. The only route available to the company in improving the performance...

Financial Analysis of Marriott International

changing as well as the growth there is also development with the use of technology, strategic alliances, increased marketing and ...

Share Valuation, CVA, and EVA

performance expectations. Measures such as this may still be subject to the environmental changes, but may be more reliable that t...

Case Study of Balfour Wimpey Builders

need to look at the way this may occur, It is argued hat in any organisation the decision will usually be made by those who are ma...

The Carnival Cruise Line

not have a vision statement, however, according to their annual report they do have the aim of being the best known brand for crui...

Nike Global Business Case Study

anything sports related from trainers and football boots to T-shirts and sweatbands, however, only a small amount of this may be m...

Supply and Demand Economics and Singapore's Economic Issues

In six pages the economy of Singapore is first evaluated through a GDP and GNP differential comparison and then supply side econom...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Research Project Company Evaluation Proposal on Career Program Development Discrimination

In eighteen pages plus an Appendix consisting of two pages a company's career development programs and their alleged discriminatio...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Microsoft's Monopoly Label

In five pages this paper discusses the monopoly labeling Microsoft has received as a result of the antitrust case and the company'...

Overview of Data Marts

In ten pages data marts are defined, considered in terms of construction steps, and company value with a discussion of usage and o...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

A Case Study of American Greeting Cards

In a paper consisting of twelve pages a corporate history, problems, portfolio, and analysis of finances, strategies, and organiza...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Construction Industry Case Study of Wimpey Homes

Wimpey Homes is the focus of this construction industry case study consisting of sixteen pages that considers the company's enviro...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...