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Essays 1741 - 1770

Market Cereals Case Study

this industry are noted as being high within the top players in the cereal industry, supporting the idea that this is not a perfec...

Financial Case Study of Devon and Lincoin

firm as they have a higher turnover and gross, operating and net profits compared to Lincoin. However when comparing the firms, it...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Stock Valuations for Dell

bill and the benchmark return on the stock market is 5%, this gives a risk adjusted discount figure of 7.02%. Carrying this into t...

Financial and Strategic Position of Hewlett Packard (HP)

This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...

Overview of iGetSmart.com

In ten pages this paper considers the electronic meeting point between printing customers and the print industry in this examinati...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue...

Equity Office Properties and Beacon Properties Merger

In six pages this merger is examines in terms of each company's weaknesses and strengths, public offerings, and capital structure....

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...

Hong Kong Presence of Dell Computers

In twenty pages this paper considers how Dell Computers can develop a strong market presence in Hong Kong, where the economy is ai...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...

Microsoft's Monopoly Label

In five pages this paper discusses the monopoly labeling Microsoft has received as a result of the antitrust case and the company'...

Analyzing a Professional Organization's Process

In ten pages the Ford Motor Company's process of management structure is analyzed and includes such issues as the process contribu...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

Overview of Data Marts

In ten pages data marts are defined, considered in terms of construction steps, and company value with a discussion of usage and o...

Sonera, Finland's Highly Advanced Telephone Company

This paper addresses the telephone industry in Europe, with an emphasis on Finland's technologically advanced company, Sonera. Th...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Management of the USAA Insurance Company

the USAA insurance company's strategic management is the focus of this paper consisting of six pages with principles of restructur...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

Analysis of the Market in 'Goblin Market' by Christina Rossetti

Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

A Case Study of American Greeting Cards

In a paper consisting of twelve pages a corporate history, problems, portfolio, and analysis of finances, strategies, and organiza...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...