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Essays 1561 - 1590

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

A Comparison of Two Organizational Structures ACAS and Cadbury

began as a seasonal offering, but they proved so popular have become available all year around and special occasions are catered f...

Submarino.com Website Analyzed

it refocus efforts to spur sales with limited resources; especially in Latin America, an area in which computer and Internet penet...

Economics and Technology Transfer as it Relates to Cisco Systems

and Duffy, 2003; p. 1). Because they are based on a common source, there are no compatibility issues with these applications. Th...

Internet Utilization of Virgin Records and Liz Claiborne

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

Developing and Maintaining Customer Relationships Through Direct Marketing

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

Marketing the Bowflex Machine

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

Changing Strategies at ConAgra

more streamlined ConAgra to concentrate on its "long term strategic resolve driven by branded and value-added food products market...

1970s and 1980s' Economy of the United Kingdom

in the Arab Israeli war of 1973. The result was, that on 17th of October 1973 King Faisal of Saudi Arabia placed an embargo on oi...

A Comparison of the Reuters Group PLC and Bloomberg L.P.

in London by Paul Julius Reuter (Reuters, About, 2004). Reuter used the new invention, the Calais-Dover cable, to transmit stock q...

Barbados Development ifrom 1990 Until 2000

mother-administrations, development advisers, foreign engineers, agricultural extension offices, teachers, doctors, health practit...

Help Desk Software Selection

Every programmer approaches tasks differently. A dozen programmers can be given the same assignment and produce code that provide...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

World's Top 5 Economics, Development, and Public Governance

The post-9/11 recession in the US was one that had been long overdue, according to the laws of the business cycle. This is the bo...

Business and the Creation of Value

to be made up of push factors and pull factors. The pull factors may be seen in the attraction that new markets hold, such as new ...

Planning and Strategy Implementation Questions

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

Questions Pertianing to Production

track of what the machinery is doing and can let the line employees know if something goes wrong. CAMs partner, Computer Integrate...

Canada and the Social Problem of Childhood Obesity

greater importance are the collective changes in social structures and expectations that lead to increasingly sedentary lifestyles...

November 2003 Economy

of productivity, does give support to the economy ("Federal Reserve," 2003). Congress is similarly impressed with the status quo. ...

Case Study Analysis (Greener Pastures )

will not usually last more than eighteen months (Thompson, 1998). The advantage is not only in the fact that it is new, but in ...

A Case Study and Overview of the Globix Corporation

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

France and Wal Mart

for protecting intellectual property rights (U.S. Commercial Service, Investment, 2003). Action Plan: Wal-Mart needs to place the...

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Research and Questions Pertaining to PR

IBCs goals. Third, to use this plan to demonstrate how to move the "target" from the first stage to the last. To...

International Law and Commerce Issues

Federal Trade Commission, established in 1914 during Woodrow Wilsons term as President (Federal Trade Commission: A History, 2004)...

Herbal Medicine and Environmental Pollution

the effects of carcinogens and toxins (p. 88). Canadian scientists have found that algin, although non-digestible in an of itself...

Analysis of American, Southwest, and Delta Airlines

throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...

Restaurant Operating Company Bob Evans Farms, Inc.

Evans 560 locations to greatly affect its industry is clear. The only route available to the company in improving the performance...

British Gas Services Organization and Economic Environment

of a business like this, where some calls may require a rapid response, whilst others are less urgent and can be booked a long way...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...