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Michael J. Brennan's 'Stripping the S&P 500 Index'

This paper consists of a 5 page analysis of an article that was published in Financial Analysts Journal suggesting ways to provide...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

Aggregation Service Accounts and Marketing

In five pages this paper discusses how to market an online business service aggregate first to existing customers because of their...

Airline 'Frequent Flyer' Programs and Their Effectiveness

In eight pages this paper evaluates the effectiveness of airline frequent flyer programs in a consideration of marketing, the best...

Lloyd's TSB Private Banking Marketing

In six pages this paper discusses the marketing alternatives and resource application of an industry that caters to wealthy client...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

3 Questions on Organizational Marketing, Operations, and Goals

In five pages this paper considers three questions pertaining to organizational values in a discussion of the influence of the mar...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

German Expansion Efforts of Wal Mart

In forty pages the problematic expansion of Wal Mart into the German market is examined in an overview of background, strategies, ...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Strategic Case Study of Heinz

In ten pages Heinz's marketing position is examined in an evaluation of weaknesses, strengths, strategic application, and how oper...

How to Market a New Watch

In five pages this paper considers how a new watch might be marketed in an examination of placement, promotion, and pricing. Four...

History of the Nokia Cellular Phone Manufacturer

In seven pages Nokia is examined in this overview of its corporate history, financial performance, and marketing strategy. Eight ...

Foreign Markets and the American Automobile Industry

meet the deadline (Jewett, 1998). The PNGV requires the Big 3 to work together in the research and development stages but then ap...

Marketing Ethics and Their Evolution from 1960 until 2001

2000, p. 40). Nucifora believes that the best evidence of Kilbournes premise is Nikes extreme success with $120 footwear to fill t...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Marketing at Dell Computer Corporation

the United States market (Dell, 2001). Compaq Computer Corporation still has the largest market share of servers in the world. D...

1920s' and 1990s' Similarities

feeling that was captured in many parts of the world. The Roaring Twenties was a time of prosperity and celebrations. The 1920s ...

Statutory Employment Policies versus Job Security

for mediating conflict and compensating for job loss (Mosley, 2001). The vast majority of employment protection policies were firs...

South Philly Overview

(Learning Center/Philadelphia). However, shipbuilding still employed some 50,000 workers after World War II, but then began a pre...

American Prohibition and the Economic Boom of the 1920s

At the turn of the century, dry legislatures had been favoring womens suffrage and also allowed popular referenda in respect to wh...

Tourism and Industry of West Virginia

to experience the beautiful fall foliage, the changing seasons, and a multitude of interesting and fun places to go. Without the ...

Amy Tan's The Joy Luck Club and Erich Fromm

In five pages Erich Fromm's theory on marketing orientation is applied to the character of Harold, husband of Lena, in Amy Tan's t...

High School Students and an Online Community College Creation Course

keep the audience interacting with the "product" being presented. And yet, there is a fine line to be walked not to "over-do" the ...

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

Life Cycle of a Product

In six pages all stages of a product's life cycle from its development, introductions into the market, growth, maturity, and event...

Higher Order Learning and Geographical Marketing

different activities than their counterparts in Florida. They may be more prone to engage in winter outdoor activities while child...

Canada's Globalization Opposition

finance. It would be useful, therefore, to look at the implications of globalisation and the reasons why Canadians are opposed to ...