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Essays 421 - 450

Danaher Case Study

tend to be middle sized family-run firms. The entrance into new industries is relatively limited, but in many instances co...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

The Entrepreneurial Process in Action

self employed, to those who want to change the world (Drucker, 1993). The origins of the word come fro the French "entrepr...

Swaps, Interest Rates, and Investments

In five pages a student submitted case study examines different types of investments, different return rates, and investment parit...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Research Methods, Quantitative vs. Qualitative

the limits of the quantitative research within a community, the data provided by quantitative research will provide a solid founda...

Freedom, Liberty, and Justice According to Martin Luther King Jr., Cicero, and John Stuart Mill

what the concept of rights truly meant to the populace as a whole, with his general consensus reflecting the respect for and appre...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Scott Joplin & George Gershwin

time," then shortened to "ragtime" (Porter, 1973, p. 2). The innovations that Joplin brought to ragtime were remarkable and uniqu...

Legacy of Conquest/The American West

the conquest era continue to shape current realities. Limericks text shows that the history of the American West is rooted primari...

Presidential Responses To Domestic Economic Conflicts: Impact Upon Popularity

components to being an effective leader; while Hoover possessed the courage and decency that so expressly demonstrated the lengths...

In Defense of Gaming

the most important issue is "the way youre thinking that matters" (Johnson 40). In other words, Johnson focuses on the fact that ...

Fiske: Popular Culture Is "A Site Of Struggle"

Jerry Springer is to corrupt the fragile balance that already exists between and among families and friends, all in the name of en...

A Second Look at "Good Will Hunting"

feel or to be aware of the world and ones connection to it as real"; this allows us to form our identity and relate to others (Gol...

"Flags Of Our Fathers" - A Photograph's Ability To Shape Popular Perception Of An Event

film" (Johnson, 2006). The events leading up to the celebrated were no more monumental to the overall atmosphere than most any o...

The Romance Genre

Part of the trouble with this genre is that the novels are very formulaic and the plot points never vary. While this is off-puttin...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Building Customer Loyalty Through Loyalty and Reward Schemes

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

Creating Value with ERP Enterprise Resource Planning

companies have a greater level of control, and as such we can start to see why there is the added value and knowledge is values as...

"Pearl Harbor": A Critique of the Historical Accuracy of this Popular Movie

would become a primary target of that vengeance. For the United States to incur a direct attack on its shores was perceived as sa...

How Does Cigarette Smoking Relate To Global Issues Of The Future

* PCBs, water 3.4 * Radon 3.4 * PCBs, fish 3.5 * Mercury, fish 3.5 * Dioxins, air 3.7 *...

The Effects of Trends in Popular Culture

and loss of money due to gambling. A significant trend that teens have been aligned with, as a result of electronic media, is tex...

Mortgage Backed Securities; Valuing with the Problem of Prepayment

this market is that of prepayment (Levin and Davidson, 2005). It can be argued the most suitable model that should be used to valu...

Brian DePalma's 'Carrie' A Cinematic Analysis

would become his own trademark. This film, along with Obsession (1976), further developed De Palmas expressive use of cinematogra...

Cell Phones and Cancer: Examining Sources of Information

that has been devoted to it over the years, we still do not know what causes cancer. We know what cancer is and in most situation...

Northeastern Cuisine

but Mediterranean herbs didnt grow in this climate (Cuisine of New England, 2006). Instead, New Englanders grew hardier herbs such...

Phantom Forever

The writer describes some of the effects, the plot and the relevance of perhaps the most popular stage production of all time, The...

Popular Culture: Forging a Distinctive Identity

Each of these distinctive elements of society sprang from the pressing need to forge a distinctive self identity. Each was fed by...

Frankfurt School & View on Mass Culture

way, attempted to "fix" Marxism and their ideas came to be known as "Critical Theory."5 When Horkheimer became director of the Ins...