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Essays 91 - 120

Land Mine Marketing and Ethics

area where the mines were laid" (14). Only the most determined and profit-oriented marketer or the one with no sense of moral scru...

California's 2002 Gubernatorial Election

had gotten credit for reforms in education, but he is largely blamed for the states $24 billion deficit, as well as for the energ...

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Case Study of Pat Parker and Associates

would directly impact them. Parker must look at sub-issues. First, does the contract she had with the Jackson campaign allow her ...

Money, Advertising, and Political Campaigns

Where once a candidate took almost sole responsibility for getting his message to the American...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Presidential Campaigns, Debates, Elections, and Coverage by the Media

the transition in regards to technology used by the media in regards to political events can be seen in Borgna Brunners timeline i...

Direct Mail Correspondence Writing

interest and to hook them it wanting the read the entire letter or presentation (Westphal, 1998, Friese, 1998). Commitment to read...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Issues Permeating the 2004 Presidential Candidates

prescription drugs, I would choose Grandma every time" (Wise, 2002). Howard Dean mirrors Sharptons opinion that President is doin...

Warfare and Joint Operations' Purpose

to "expand joint interaction and provide some additional standardization among theaters" (Carpenter, 2003). Overall howeve...

Internet Opportunities for Third Party Political Candidates

a very close election and whether or not the timely information was derived from the web, there would have been chaos. Still, the ...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Pat Parker Case Study, Ethics, Law, and Copyright

material in question would be not only illegal but unethical. If this is the case, the consideration of whether it is legal for t...

Campaign Promises and Crime

cities in the United States. Of course New York and Los Angeles had greater numbers of incidents of crime, but New Orleans ranked...

Campaign Reform Bill and the Opposition of the American Civil Liberties Union

Campaign Reform Act of 2002, n.d.). The sponsors of the bill were John McCain (R-AZ), Russell Feingold (D-WS), Christopher Shays...

Gandhian Satvagraha as Considered and Evaluated by a Buddhist

Buddhism, basics revolving around the goal of achieving nirvana. Nirvana to the Buddhist is a goal or a path involving, according...

Presidential Campaigns and Economic Issues

around monetary issues, there are often other issues such as those that concern social and moral well being. Today, hot campaign t...

19th Century Presidential Campaign Techniques and Tactics

about Jackson and Adams. One tactic that seemed to be used was to make it appear that the adversary was a man of poor character. ...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

An Overview of Ronald Reagan's 1980 Climb to the Presidency

In this four page paper the writer ourlines the key elements that propelled Ronald Reagan to the U.S. presidency. Details are pro...

UPS Analysis

that could not be delivered (UPS, History 1907, 2004). And, they did all this at prices almost as low as the post office (UPS, His...

Visual Image Campaign of McDonald's

and MTV. The repetition reinforces the primary message, but other images can be added at a later time and still have the effect o...

Fear and Loathing on the Campaign Trail, & the Advent of Gonzo Journalism

The journalist records events as they occur, but also incorporates those details of personal opinion, sensory impressions, and so...

Presidential Campaigns of 1932, 1952, and 1980 and Issues

Carter days. Most voters are cognizant of the economy. Two themes ran through the elections of 1932, 1952 and 1980: the economy an...

Messages and Themes of 1932, 1952, and 1980 US Presidential Elections

In four pages this paper examines how underdog candidates became very popular due to the themes and messages of their campaigns du...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...