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Essays 1171 - 1200

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Assessing and Presenting BevCo's New Product

BevCo, a fictitious drinks company, wants to develop a new drink. The paper is written in two sections; the first examines the op...

Can Financial Analysts Outperform the Stock Market?

The writer argues that it is not possible for investors to outperform the market in the long term using financial analysis as the ...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Marketing for Nurse Practitioners

place to be bought by customers" (Ehmke, Fulton, & Lusk, 2012). Marketing ones abilities in the right networks is essential for an...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...