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Essays 241 - 270

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Overview of the Construction and Architecture of Sydney, Australia's Opera House

Design Modern Expressionist Construction The Sydney Opera House complex is made up of two main buildings, principally of reinfor...

Prairie Style of Architect Frank Lloyd Wright

In six pages Frank Lloyd Wright and his Prairie architecture style as represented in May House and Coonley House are examined. Si...

Houses That Change the World by Wolfgang Simson

This book review is on Houses That Change the World by Wolfgang Simson. This author argues for a return to the house-churches desc...

Stahl House and Bailey House

economical and transparent enclosure whose apparent simplicity belies the rigorous process of investigation that made it possible"...

The House of Seven Gables

seems to fall on incredible bad luck. It is noted, in relationship to the house and the street outside the house, that,...

Poor Nations' Hosuing Improvement Construction Report and Analysis

In five pages a Third World nation two story home is discussed in terms of its attributes and how it can encourage housing standar...

A 2002 Congress Overview

importance of individuals in Congress can, therefore, never be underestimated. The necessity thus presents itself that we note th...

Smart House

off heating when a room is sufficiently heated and conserves energy by turning off lights in rooms not currently occupied (What is...

New Housing Starts and Interest Rates

jumped even higher the year before, by 9.4 percent (Fleishman, 2001). Forecasters had though prices would only increase about 5 pe...

Analysis of the 19th and 20th Century Charity Organization Society Movement

In twelve page this research paper examines the American and British COS movement that took place in the late 19th and early 20th ...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Four Business Functions at Southwest Airlines

to examine Southwests approach to marketing, finance, management and human resource management. Marketing The marketing mix...

Harley-Davidson

pushing for four. Today quality has improved immensely. In 2001 it controlled 54 percent of the domestic market in heavy m...

Word Processing Software

like ducks to water, so it comes as no surprise how word processing software - which has infused fun and entertainment with the ov...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

The Use of Leading Indicators to Project Demand in the Housing Market

in 2008 of 1.2%, the recovery is expected to continue into 2009 when the GDP is expected to grow by 1.7% (Office of Economic Analy...