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Essays 1981 - 2010

Developing a Digital Marketing Strategy for Southern Comfort

market being forward-looking and technologically able. The question is how can this marketing be undertaken in a more strategic m...

MEDIA, VIOLENCE AND CRITICAL ISSUES

a consistent pattern or linkage. What are at least two opinions presented by each side of the critical issue? Singorielli...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

How the Public Can Influence Policy Making Decisions through the Media

it has the potential to impact on anyone that reads it. One of the roles of mass demonstration has been to gain media attention,...

An Overview of Public Relations Document Formats

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

Social Media Campaign Development

Here is an example of how such a blog post might read. The first annual Brew at the Zoo is here! Franklin Park Zoo is hosting a da...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

The Subversion of Religion, Media, and the Democratic Process by Terrorists

East. These groups attempt to affect change by use of fear, intimidation, and terror with the organizational trappings of a religi...

The Potential of Mobile Marketing

privacy, as well as resentment for the process for quite to open and read the message in order to determine it is a marketing mess...

Books: The "Least Mass" of the Mass Media

books as a whole. Even if fewer people read books than listen to music or see movies, the cultural impact of those books can still...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

SOCIAL NETWORKS AND THE LEARNING ORGANIZATION

These days, a learning organization can be defined as one that has a flat, or horizontal, structure, and contains customer-directe...

Nixon and Watergate

is used to indicate a political scandal, such as Travelgate, when the Clinton White House fired a number of workers from its Trave...

Online Education Articles

wear and tear on the students car; reduced travel means better use of the students time; classes can be completed when the student...

Social Networking and Transformational Leadership in Learning Organizations

of information among employees at all levels of the organization, to develop organizational knowledge in the most broadly effectiv...

Media Misrepresentation of Disaster: The Titanic

The sinking of the Titanic is one of the most well-known disasters in all of history. The unsinkable ship that now rests at the bo...

Language Development and the Effect of TV Viewing

screen media, but that this learning is dependent on three interrelated factors, which are the: "attributes of the child; characte...

Implementing Teamwork in a Medium-Sized Organization

project support as well as end to end import and export support. The firm operates using the strong association with other firm is...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Eating Disorders, Body Dissatisfaction and the Media

attempting to do now is to determine what "diverse factors" make these people susceptible to the impact of the media images, while...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

MASS COMMUNICATION ESSAY QUESTIONS

much more fragmented, leading, in part, to a sadly polarized nation. What are the administrative and critical traditions ...

Improving Operational Aspects of a Media Company

broad basis with the general objective of increasing production whilst decreasing costs. It concentrates on a multifaceted holisti...

Disney and its’ Media Ownership

a pull towards increasing interests (Haralambos and Holborn, 2004; Chalaby, 2003). Many firms have taken an approach where there i...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Media and Sigmund Freud

In ten pages the interaction between the media and Sigmund Freud's theories are discussed in terms of his personal disapproval and...

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...