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Essays 1531 - 1560

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Outsourcing - The Negative Impacts

"outsourcing". The situation has become so dire that there are virtually no manufacturing jobs remaining in the United States. T...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Japan and U.S. Second World War Occupation

of nature. These two factors can be seen in the both the practice of calligraphy., and its design images. In attempting to find ...

Observation and Self Definition in Women's Studies

that "ladder of success," or does that mean that they are not on the rung that they would like to be. Since they are the ones who...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Importance of Culture and Management Decision in the Success of Starbucks

Starbucks has been highly successful. The writer looks at the importance that the corporate culture has played in that success, a...

Black Students Educational Achievement

programs for a specific race or ethnicity. The research question, by default, then, is: What types of educational programs help B...

Corporate Culture, Customer Relations, Social Responsibility

get a real live person on the telephone (PR News, 2007). This author recommends integrating communications and customer service de...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Corporate Social Responsibility And Energy Management

which formed the core aspects of social responsibility today; these are the charity principle and stewardship principle (Frederick...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Ethics and Technology

software to weed out spam, and rules to assure that company employees are not engaging in unsavory practices, but many firms are u...

Riordan Manufacturing Corporate Compliance Plan

standards, assisted surgery written manufacturing should ensure al their own compliance (Lexis, 2008). Other regulations or legisl...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Western History and the Divine Nature of God

of souls (Frost 104). It is possible that Plato was attempting to use popular belief to promote the teaching of more profound trut...

A review of Common Sense by Thomas Paine

is a European concept of kingship that "extends as far back into European, Middle Eastern, and Northern African history as the pra...

A Lesson Plan on Bats

are very different. Can you name some of the ways in which bats are different from birds? 2. Bats are night creatures. How can th...

Student Assignment on Teamwork

event and then the quiz also allowed different team members to show their varying abilities and become more participative, quieter...

The Concept and Tools of Corporate Finance

One of the main areas of assessment is that of investment assessment. A number of tools exist, but to understand what these tools ...

PBS/Corp. Partnerships & Strategic Alliances

this trend, Austin points out that the "era of ever-bigger national government is coming to an end" (Austin, 2000, p. 7). In previ...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...